Programme Structure: Business Administration - Major Marketing (ER 2008)
Major Marketing
The Marketing major covers the whole spectrum of marketing ranging from marketing research to marketing planning as well as product policy. At least one out of three possible main seminars is compulsory. Students may pursue a specialization in retailing management.
However, qualifications may also be attained in economic psychology, supply chain management, logistics and controlling or human resource management.
A detailed structure of the Marketing major is presented as follows:
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The WiSo StudentService does not guarantee that the given recurrence frequencies are right. Providing this information is only a service offer. Please check the recurrence frequency in the module catalogue.
| Module | Type of Exam | Regular Cycle | CP of the Module | Must CP |
|---|---|---|---|---|
| Preispolitik | written | every 2nd or 4th term | 6 CP | min. 24 CP |
| Markenpolitik | written | ST | 6 CP | |
| New Product Management | written/oral/other | ST | 6 CP | |
| Dienstleistungs- und Medienmarketing | written/oral | ST | 6 CP | |
| Marketing Performance Management | written/oral | WT | 6 CP | |
| Customer Relationship Management | written/oral | WT | 6 CP | |
| Strategic Management in Retailing | written/oral | every 2nd or 4th term | 6 CP | |
| Retail Marketing | written/oral | every 2nd or 4th term | 6 CP | |
| Practical Applications in Retailing | written/oral/essay | WT | 6 CP | |
| Quantitative Applications in Marketing | written/oral/essay | every 4th term | 6 CP | |
| Ausgewählte Fragestellungen des Marketing | written/oral/ other/credit points acquired abroad | irregular | 6 CP | |
| Selected Issues in Marketing | other/credit points acquired abroad | irregular | 6 CP | |
| Hauptseminar Marketing und Marktforschung | presentation/essay | every 2nd term | 6 CP | min. 6 CP |
| Hauptseminar Marketing und Markenmanagement | presentation/essay | every 2nd term | 6 CP | |
| Hauptseminar Handel und Kundenmanagement I | presentation/essay | every 2nd term | 6 CP | |
| Hauptseminar Handel und Kundenmanagement II | presentation/essay | every 4th term | 6 CP | |
| Hauptseminar Handel und Kundenmanagement III | presentation/essay | every 4th term | 6 CP | |
| E-Commerce | wrtten/oral/other | every 4th term | 6 CP | max. 24 CP |
| Consumer Behavior | written/presentation | WT | 6 CP | |
| The Psychology of Strategic Interactions, Negotiaions and Selling | written/presentation | WT | 6 CP | |
| Strategic Controlling | written/oral | WT | 6 CP | |
| Value-based Controlling | written/oral | ST | 6 CP | |
| Supply Chain Strategy | written/oral/case study | WT | 6 CP | |
| Strategic Alliances and Networks | written/oral/other | ST | 6 CP | |
| Economics of Incentives in Organizations (Adv.) | written/other | ST | 6 CP | |
| Marketing Response Theory with Applications to Managerial Problems (Adv.) | presentation/essay/other | ST | 6 CP | |
| Aspects of International Business I | other/credit points acquired abroad | WT/ST | 6 CP | |
| Aspects of International Business I | other/credit points acquired abroad | WT/ST | 6 CP | |
| Ökonometrie | written/oral/other | WT | 6 CP | |
| Lineare Modelle | written/oral/other | every 2nd term | 6 CP | |
| Kausalanalyse | written/other | ST | 6 CP |
For further information please consult the master-documents and media area.