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Marketing

The Marketing Area offers extensive and diverse research activities as well as multiple ways to specialize in the fields of Marketing and Retailing.

Senior Faculty

Prof. Dr. Marc Fischer

Prof. Dr. Werner Reinartz

Prof. Dr. Franziska Völckner

Prof. Dr. Hernán Bruno

Junior Faculty

Jun. Prof. Esther Kang Ph.D.

Consumer Psychology and Behavior

Esther Kang at "Find an Expert"

Consumer Psychology and Behavior

Jun. Prof. Dr. Martin P. Fritze

Trade Fair Management and Marketing

Martin P. Fritze at "Find an Expert"

Marketing Area