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Thomas Scholdra

Portrait Prof. Dr Thomas Scholdra

Jun. Prof. Dr Thomas Scholdra, IFH Endowed Juniorprofessorpfessorship of Marketing and Retailing

Research focuses

Retailing, Digital Marketing, Marketing Strategy, Advertising Effectiveness

Curriculum vitae

  • Since 2022 IFH Endowed Junior Professor of Marketing and Retailing
  • 2019 – 2022 Postdoctoral Researcher, University of Cologne, Germany
  • 2019 Ph.D. in Marketing, University of Bremen, Germany
  • 2013 M.Sc. in Marketing and Channel Management, University of Goettingen, Germany
  • 2010 B.Sc. in Business Administration, University of Muenster, Germany

Selected publications

  • Scholdra, Thomas P., Julian R.K. Wichmann, Maik Eisenbeiß, and Werner J. Reinartz (2022), “Households under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior”, Journal of Marketing, 86(4), 95-117.

  • Becker, Maren, Thomas P. Scholdra, Manuel Berkmann, and Werner J. Reinartz (2022), "The Effect of Content on Zapping in TV Advertising”, Journal of Marketing, forthcoming.

Contact information

Jun. Prof. Dr. Thomas Scholdra

Phone: +49 (221) 470 4363
Email: scholdra(at)wiso.uni-koeln(dot)de
WWW: marketing.uni-koeln.de/