This major of the MSc Business Administration covers the methods and tools used in business management to market products and services. The close collaboration between the departments involved in this major concentrates on teaching and research that are both empirical and international in their outlook. The marketing major also has excellent ties with numeros companies, economic research institutes and consultancies.
- Gain in-depth knowledge of customer management, brand management and market research
- Explore methods and instruments used in market-oriented corporate management
- Analyse current management issues and challenges regarding consumer behaviour and technological developments
- Meet potential employers during the programme in courses and career events like the WiSo jobfair
- Take the next step in your career in a leading position in a manufacturing or commercial enterprise
Guest lectures and seminars establish and promote the exchange between companies and students in order to offer you the opportunity to put the specialist knowledge into practice. The skills acquired in the Marketing degree programme prepare you as a graduate for future management tasks and leadership positions in manufacturing and trading companies in the field of marketing and sales.
The M.Sc. Business Administration widens your knowledge gained in your bachelor studies, giving you advanced and makes you an expertise in you chosen field respective area. As the University of Cologne is state-funded, there are no tuition fees, just biannual "semester contribution" of slightly more than 250 euros. This includes the "semester ticket" for public transportation throughout Cologne's home state of North Rhine- Westphalia. So, with us, you can invest in an excellent education - and your future - without paying a fortune.
As a student of the WiSo Faculty, you gain from an approach that is based on theory and methods, combining both research and teaching with practical elements. The teaching at our Faculty has benefited from many years of experience in working with companies and visiting lecturers from different professional fields. Many of the visiting lecturers are professionals and managers who bring important industry experience to the programmes, resulting in sector-specific, up-to-date programme content for our students. This ensures that the programmes reflect the real world and that they thus combine the practice and the theory, whilst also promoting knowledge-sharing between companies and you, the student.
A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout.