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Programme Structure and Organisation

Here you will find detailed information on the structure of the Master's programme and helpful links to the organisation of the Master's programme in Business Administration – Marketing.

You can also find this tabular overview in the current Module Catalogue for the M.Sc. Business Administration – Finance.

From basic knowledge to your personal expert know-how

  • Within this programme, the Core and Advanced Sections cover the methodological basics of your respective major in Marketing.
  • The Specialisation Section teaches major specific basics and, in addition, advanced skills within the same area with the business project as the practical highlight of the whole programme.
  • The programme is designed to include a semester abroad during your third or fourth semester. We will be happy to advise you on the options available to you and give you organisational support before, during and after your international experience. In case you are not able to complete your semester abroad, you have the possibility of choosing a minor specialisation in your Supplementary Section from a wide range of WiSo Faculty courses.
  • With the master’s thesis for the successful completion of your studies, you underline the knowledge and skills you have acquired throughout the programme and are ready to continue your career as an expert in your field.

Further details on the structure of the degree programme, such as course of study recommendations and module descriptions, can be found in the Module Catalogue.

If you started your studies before 2021, please select the appropriate documents in the document overview.

Organising your Studies

Studying requires a high degree of self-organisation. Well-prepared and properly informed, you will manage your studies with ease. In the following, we have compiled links to helpful information, relevant tools and counselling centres for you.