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Marketing

Overview

Are you interested in learning about methods and instruments of market-oriented corporate management? Our marketing specialisation has a particular focus on collaborative and empirical teaching and research. You can combine this specialisation in Cologne with a major in Marketing at the Aalto University School of Business in Helsinki, Finland (Aalto) or with the Post Graduate Diploma in Management at the Indian Institute of Management Ahmedabad, India (IIMA). Check the individual programmes for more information.


Marketing - Marketing (Aalto)

In a nutshell
Standard period of study: 4 semesters, full-time
Programme structure: First year at the University of Cologne and second year at Aalto University
Start: Fall semester (beginning of October in Cologne)
Degrees awarded: Master of Science in Business Administration from the University of Cologne and Master of Science in Marketing from Aalto University
Language: English
Fees: Social fee of around 285€/semester (no tuition fee)

You will spend your first year in Cologne studying core method modules and courses of the marketing specialisation. In the second year, you will study the marketing track courses at Aalto University and will write your master's thesis in your second semester at Aalto.

Please consult the UoC course catalogue and the Aalto course catalogue for more course details. There may be changes in the course catalogues for upcoming academic years.


Marketing - Management (IIMA)

In a nutshell
Standard period of study: 5 semesters, full-time
Programme structure: Semester 1 at the University of Cologne, semesters 2-3 at IIMA and semesters 4-5 at the University of Cologne
Start: Fall semester (beginning of October in Cologne)
Degrees Awarded: Master of Science in Business Administration from the University of Cologne and Post Graduate Diploma in Management from the Indian Institute of Management Ahmedabad
Language: English
Fees: Social fee of around 285€/semester (no tuition fee)

You will begin your studies in Cologne in the fall semester, studying core method modules and courses of the marketing specialisation. You will head out to the IIMA the following June for three IIMA semesters, where you will take 18 IIMA credits in elective management courses. When you return to Cologne, approximately in March, you will take further courses in your specialisation, including a seminar. You will write your master’s thesis in the spring semester and can use part of the fall semester if needed.

Please consult the UoC course catalogue and the IIMA course list for more course details. There may be changes in the course catalogues for upcoming academic years.


How to apply

Would you like to know the entry requirements and how to apply? Take a look at our application page.