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Marketing

The Marketing Area offers extensive and diverse research activities as well as multiple ways to specialize in the fields of Marketing and Retailing.

Senior Faculty

Prof. Dr. Marc Fischer

Prof. Dr. Werner Reinartz

Prof. Dr. Franziska Völckner

Prof. Dr. Hernán Bruno

Prof. Dr. André Marchand

André Marchand bei "Find an Expert"

Marketing & Digital Environment

Junior Faculty

Jun. Prof. Esther Kang Ph.D.

Jun. Prof. Dr. Monika Imschloß

Jun. Prof. Dr. Martin P. Fritze

Martin P. Fritze bei "Find an Expert"

Trade Fair Management and Marketing