The Marketing Area offers extensive and diverse research activities as well as multiple ways to specialize in the fields of Marketing and Retailing.
Prof. Dr. Marc Fischer
Prof. Dr. Werner Reinartz
Prof. Dr. Franziska Völckner
Prof. Dr. Hernán Bruno
Prof. Dr. André Marchand
Marketing & Digital Environment
Jun. Prof. Esther Kang Ph.D.
Jun. Prof. Dr. Monika Imschloß
Jun. Prof. Dr. Martin P. Fritze
Trade Fair Management and Marketing