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The Marketing Area offers extensive and diverse research activities as well as multiple ways to specialize in the fields of Marketing and Retailing.

Senior Faculty

Prof. Dr. Marc Fischer

Prof. Dr. Werner Reinartz

Prof. Dr. Franziska Völckner

Prof. Dr. Hernán Bruno

Prof. Dr. André Marchand

Marketing & Digital Environment

André Marchand bei "Find an Expert"

Junior Faculty

Jun. Prof. Esther Kang Ph.D.

Jun. Prof. Dr. Monika Imschloß

Marketing and Retailing

Marketing and Retailing

Jun. Prof. Dr. Martin P. Fritze

Trade Fair Management and Marketing

Martin P. Fritze bei "Find an Expert"

Marketing Area