Marketing
The Marketing Area offers extensive and diverse research activities as well as multiple ways to specialize in the fields of Marketing and Retailing.
Senior Faculty
Prof. Dr. Marc Fischer
Department of Marketing and Market Research
Prof. Dr. Werner Reinartz
Department of Retailing and Customer Management
Prof. Dr. Franziska Völckner
Department of Marketing and Brand Management
Prof. Dr. Hernán Bruno
Marketing und Digital Environment
Prof. Dr. André Marchand
Marketing & Digital Environment
Junior Faculty
Jun. Prof. Esther Kang Ph.D.
Jun. Prof. Dr. Monika Imschloß
Marketing and Retailing
Jun. Prof. Dr. Martin P. Fritze
