Hernán Bruno

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Hernán Bruno - Professor of Marketing and Digital Environment

Research focuses

Choice Models in Consumer Goods, Dynamic Sales Models, Pricing, Online Advertising, Communication of Quantitative Information

Since 2015 Professor of Marketing and Digital Environment, University of Cologne, Cologne, Germany
2008 – 2015 Assistant Professor of Marketing, INSEAD, Fontainebleau, France.
2007 – 2007 Assistant Professor of Marketing, Erasmus University, Rotterdam, The Netherlands.
2002 – 2007 Doctoral Candidate, London Business School, London, UK.
2005 Visiting Scholar, University of Chicago.
2000 – 2002 McKinsey and Company, Buenos Aires, Argentina
1994 – 2000 Chemistry Licenciatura, University of Buenos Aires.

Bruno, H. A., Che, H., & Dutta, S. (2012). Role of reference price on price and quantity: insights from business-to-business markets. Journal of Marketing Research, 49(5), 640-654.
Bruno, H. A., & Vilcassim, N. J. (2008). Research Note-Structural Demand Estimation with Varying Product Availability. Marketing Science, 27(6), 1126-1131.