Johanna Zimmermann
Research focuses
Data Disclosure Processes and Consumer Privacy, Artificial Entities (e.g., AI-based Systems, Robots, and Avatars), Consumer Journeys and Experience
Curriculum vitae
- Since 2025: Junior Professor of Marketing, University of Cologne, Germany
- 2024-2025: Postdoctoral Researcher (Chair of Marketing and Innovation, DFG Research Training Group “Digital Platform Ecosystems”, University of Passau, Germany
- 2019-2024: Ph.D. in Marketing, University of Passau, Germany
- 2017-2019: M.Sc. Business Administration, University of Passau, Germany
- 2016-2017: Specialized Degree in Textile Merchandising and Retailing, LDT Nagold, Germany
- 2012-2016: B.A. International Cultural and Business Studies, University of Passau, Germany
Selected publications
- Schumann, J. H., Zimmermann, J., Steinhoff, L., Totzek, D., Van der Borgh, M., & Martin, K. D. (2025). Toward a Multilayered Framework of Privacy-Related Decision-Making in B2B. Journal of Business Research, 115243.
- Martin, K. D., & Zimmermann, J. (2024). Artificial Intelligence and its Implications for Data Privacy. Current Opinion in Psychology.
- Zimmermann, J., Martin, K. D., Schumann, J. H., & Widjaja, T. (2024). Consumers’ multistage data control in technology-mediated environments. International Journal of Research in Marketing, 41(1), 56-76.
- Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements. Journal of Retailing, 96(4), 507-523.