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Johanna Zimmermann

Research focuses

Data Disclosure Processes and Consumer Privacy, Artificial Entities (e.g., AI-based Systems, Robots, and Avatars), Consumer Journeys and Experience

Curriculum vitae

  • Since 2025: Junior Professor of Marketing, University of Cologne, Germany
  • 2024-2025: Postdoctoral Researcher (Chair of Marketing and Innovation, DFG Research Training Group “Digital Platform Ecosystems”, University of Passau, Germany
  • 2019-2024: Ph.D. in Marketing, University of Passau, Germany
  • 2017-2019: M.Sc. Business Administration, University of Passau, Germany
  • 2016-2017: Specialized Degree in Textile Merchandising and Retailing, LDT Nagold, Germany
  • 2012-2016: B.A. International Cultural and Business Studies, University of Passau, Germany

Selected publications

  • Schumann, J. H., Zimmermann, J., Steinhoff, L., Totzek, D., Van der Borgh, M., & Martin, K. D. (2025). Toward a Multilayered Framework of Privacy-Related Decision-Making in B2B. Journal of Business Research, 115243.
  • Martin, K. D., & Zimmermann, J. (2024). Artificial Intelligence and its Implications for Data Privacy. Current Opinion in Psychology.
  • Zimmermann, J., Martin, K. D., Schumann, J. H., & Widjaja, T. (2024). Consumers’ multistage data control in technology-mediated environments. International Journal of Research in Marketing, 41(1), 56-76.
  • Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements. Journal of Retailing, 96(4), 507-523.