zum Inhalt springen

Markus Weinmann

Short biography

I'm a Professor of Business Analytics at the University of Cologne. My research concerns opportunities and challenges of the digital economy, particularly using data to infer how people judge, decide, and behave on digital platforms. Areas of application include crowdfunding (e.g., Kickstarter), crowdsourcing (e.g., Transfermarkt), and online ratings (e.g., TripAdvisor). My research has been published in leading journals (e.g., Management ScienceMarketing Science, and MIS Quarterly), won prestigious awards (e.g., European Research Paper of the Year), and has been featured by premier media outlets (e.g., The Wall Street Journal).

Research focuses

Digital Economy, Platform Economy, Digital Business, Business Analytics, Information Systems

Curriculum vitae

  • Since 2021: Chaired Professor, Faculty of Management, Economics, and Social Sciences, University of Cologne, Cologne, Germany
  • 2019 – 2021: Assistant Professor, Rotterdam School of Management, Erasmus University
  • 2014 – 2019: Assistant Professor, University of Liechtenstein
  • 2008 – 2013: Doctoral Student, Technical University of Braunschweig
  • 2002 – 2008: Studies in Information Systems, University Erlangen- Nürnberg

Selected publications

  • Bär, D., Feuerriegel, F., Ting, L., & Weinmann, M. (2023). Message framing to promote solar panels. Nature Communications, 14 (7187), 1-19.
  • Weinmann, M., Mishra, A. N., Kaiser, L. F., vom Brocke, J. (2022). The attraction effect in crowdfunding. Information Systems Research, 34 (3), 1276-1296.
  • Weinmann, M., Valacich, J.S., Schneider, C., Jenkins, J.L., & Hibbeln, M. (2022). The path of the righteous: Using trace data to understand fraud decisions in real time. MIS Quarterly, 46 (4), 2317–2336.
  • Naumzik, C., Feuerriegel, S., & Weinmann, M. (2021). I will survive: Predicting business failures from customer ratings. Marketing Science, 41 (1), 188–207.
  • Schneider, C., Weinmann, M., Mohr, P.N.C, & vom Brocke, J. (2020). When the stars shine too bright: The influence of multidimensional ratings on online consumer ratings. Management Science, 67 (6), 3321-3984.
  • Hibbeln, M., Jenkins, J. L., Schneider, C. Valacich, J. S., & Weinmann, M. (2017). How is your user feeling? Inferring emotion through human-computer interaction devices. MIS Quarterly, 41 (1), 1–21.


  • Since 2024 Associate Editor at MIS Quarterly
  • 2020 High Performance Member, Erasmus Research Institute of Management (ERIM)
  • 2020 Finalist, Young Talent Award (VHB)
  • 2019 Winner, Best German Information-Systems Paper (VHB)
  • 2018 Winner, European Research Paper of the Year (CIONET & AIS)
  • 2017 Young Economist of the Lindau Nobel Laureate Meeting
  • 2016 Marie-Curie Programme Fellow
  • 2016 Winner, Liechtenstein Research Prize (Best Paper Award)
  • 2012 Winner, McKinsey Business Technology Award (Best Paper Award)