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UNIVERSITY OF COLOGNE

Faculty of Management, Economics and Social Sciences

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The 5th edition of the Annual Marketing Area Report provides a detailed insight into the work of the Marketing Area at the WiSo Faculty of the University of Cologne during the last 12 months.

The Marketing Area of the University of Cologne with its professors Hernán Bruno, Marc Fischer, Monika Imschloss, André Marchand, Werner Reinartz, Franziska Völckner - together with the team of post-doctoral students, PhD students, secretarial and student assistants - looks back on a busy and successful year in 2017.

The research report provides a summary of this year's publications, conference presentations, doctoral theses, awards and research grants.

Here you can download the marketing report: Marketing Area Annual Report 2017.

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WiSo Faculty of the University of Cologne

Today’s ideas. Tomorrow’s impact.

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Our Mission:

Developing knowledge and people for a better world
We conduct rigorous and relevant scientific research in Management, Economics, and Social Sciences and support people to grow and reach their full potential. We actively engage external stakeholders in our research and teaching to make a positive difference in the world.

Our Vision:

We are among the leading academic institutions in Management, Economics, and Social Sciences in Europe, measured in terms of
• quality and visibility of our research in selected fields,
• education and preparation of open-minded students for future careers, and
• the impact that our activities have on people, organisations, society, and the planet.

Our Value Proposition:

A unique platform for excellent research and teaching
We address current challenges in Management, Economics, and Social Sciences with outstanding scientific research and provide a unique multi-disciplinary platform where excellent researchers and capable students work together with organisations to generate and share relevant knowledge.

Our Heritage:

WiSo was founded in 1901 as a School of Commerce. Since then, it has extended its scope to Economics, Sociology, and Politics. Now, we have over a century of experience in the education of new generations of business professionals, economists, sociologists, and political experts. During this time, we have developed a tradition of close dialogue with our stakeholders and have focused on scientific research that is relevant to the corporate world, to economic policy, and to society at large. We are located in the heart of Europe, in a city that has been a centre of international trade and commerce for over two thousand years.

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