Jan Kressin, graduate of the class of 2023, studied business administration at the WiSo and graduated with a master's degree in business administration, specialising in marketing. During his studies, he gained practical experience at well-known companies such as Capgemini Invent and congstar. Today, he works as a Marketing and Brand Activation Specialist at Polestar, an innovative car manufacturer in the field of electric mobility.
In this exclusive interview, Jan Kressin talks about the importance of practical experience alongside his studies and how this has helped him in his career. Of particular interest is his insight into the role of brand identification in choosing an employer - for Jan, this is a crucial factor in being able to succeed at work with enthusiasm and determination. He also gives a candid insight into his expectations and challenges in the transition from university to working life and emphasises the importance of work-life balance.
His practical experience and involvement with Polestar shows how dynamic and varied his work is - from media activation to brand partnerships. Jan also reveals why electromobility and Polestar's aesthetic are a perfect match for his passion.
Curious to find out more?
Read the full interview with Jan Kressin for exciting insights into his career and his views on career choices. Find out more about his advice for students and how he looks back on his time as a student.
