Marketing
in cooperation with Aalto University
Key facts
Partner: | Aalto University |
Programme structure: | First year at the University of Cologne, second year at Aalto University |
Degrees: | Master of Science (M.Sc.) in Business Administration from the University of Cologne Master of Science (M.Sc.) in Marketing from Aalto University |
Duration: | 4 semesters |
Start: | Winter semester (beginning of October in Cologne) |
Language: | English |
As a student of the Double Master's Programme in Business Administration, you will benefit from the expertise of two top universities. You will spend one year studying at the University of Cologne and one year at Aalto University and will graduate with two master’s degrees: a Master of Science in Business Administration - Marketing from the University of Cologne and a Master of Science in Economics and Business Administration - Marketing from Aalto University. The double degree is integrated into these programmes. It includes courses from both universities and is based on credit transfer. You will write a master's thesis during your second year of studies at Aalto University.
Programme
If you would like to set a strong focus on developing your skills in the marketing area, you can combine your studies at the University of Cologne with even more marketing courses at Aalto University. During the double degree, you will have access to a wide range of courses on building the skills necessary to deal with technological changes affecting the marketing environment. Both universities focus on a quantitative and analytical approach to solve business problems. The courses available at the two universities complement each other very well, providing a wide range from which you can benefit greatly. Take a look at the course overviews and follow the links to the course descriptions to get an impression of the content of the courses.
Courses
You will spend your first year in Cologne studying core method modules and courses of the marketing specialisation. In your second year, you will study courses from the master's programme in marketing at Aalto University.
Please consult the UoC course catalogue and the Aalto course catalogue for more course details. There may be minor changes in the course catalogues for upcoming academic years.
Career opportunities
The studies open up wide-ranging prospects for professional careers in the marketing sector. Potential employers range from start-ups and small or medium sized companies to large and global corporations. Example job opportunities include positions in market research, digital marketing, retail management and customer relationship management, consulting or careers in academic research.
Application
Find out about the entry requirements and how to apply for the programme.
Contact
Would you like to know more about the programme? Get in touch with the Programme Manager:

Xenia Elbrächter
Programme Manager
- Phone: +49 (0)221 470-7702
- Email: Contact form