Marketing

in cooperation with Aalto University

As a student of the Double Master's Programme in Business Administration, you will benefit from the expertise of two top universities. You will spend one year studying at the University of Cologne and one year at Aalto University and will graduate with two master’s degrees: a Master of Science in Business Administration - Marketing from the University of Cologne and a Master of Science in Economics and Business Administration - Marketing from Aalto University. The double degree is integrated into these programmes. It includes courses from both universities and is based on credit transfer. You will write a master's thesis during your second year of studies at Aalto University.

Programme

If you would like to set a strong focus on developing your skills in the marketing area, you can combine your studies at the University of Cologne with even more marketing courses at Aalto University. During the double degree, you will have access to a wide range of courses on building the skills necessary to deal with technological changes affecting the marketing environment. Both universities focus on a quantitative and analytical approach to solve business problems. The courses available at the two universities complement each other very well, providing a wide range from which you can benefit greatly. Take a look at the course overviews and follow the links to the course descriptions to get an impression of the content of the courses.
 

Our partner: Aalto University

At Aalto University (Aalto), science and art meet technology and business. The premises just relocated to the brand new beautiful Otaniemi campus located in Espoo, part of the Greater Helsinki area. Aalto University School of Business is the leading business school in Finland and among Europe's top universities in this field. It is well known for its excellent research, close ties with industry and its open, international atmosphere. Aalto is a member of CEMS and the PIM network. The School of Business holds the Triple Crown status (accreditation by AACSB, AMBA and EQUIS), an honor held by only few business schools worldwide.

Courses

You will spend your first year in Cologne studying core method modules and courses of the marketing specialisation. In your second year, you will study courses from the master's programme in marketing at Aalto University.

Please consult the UoC course catalogue and the Aalto course catalogue for more course details. There may be minor changes in the course catalogues for upcoming academic years.
 

Benefits of studying a double degree

The experience of studying abroad is one that many people remember as the most enriching, eye-opening and inspiring time of their lives. Studying in two university systems gives you the opportunity to experience different study cultures, broadening your academic horizons, your network and your career opportunities. As well as providing you with an excellent academic programme, we want to give you the chance to gain international experience, meet people from many different parts of the world, develop intercultural skills and learn to navigate new challenges. We believe that you will grow tremendously as a person through this experience.

Career opportunities

The studies open up wide-ranging prospects for professional careers in the marketing sector. Potential employers range from start-ups and small or medium sized companies to large and global corporations. Example job opportunities include positions in market research, digital marketing, retail management and customer relationship management, consulting or careers in academic research.

Contact

Would you like to know more about the programme? Get in touch with the Programme Manager: