Almost everyone knows HARIBO as a consumer, but what does the world of the employees look like?

This hands-on workshop offers a closer look at the sweet world of gummy candy. Learn the key steps of product development – ​​from the initial idea to a market-ready concept. Working in teams, you'll develop your own product ideas, analyze target groups and needs, create initial prototypes, and test the feasibility and benefits of your solutions.

Methods such as Design Thinking will be briefly introduced to help you quickly visualize and test your ideas.

At the end of the workshop, you'll present your product concepts in a short pitch and receive feedback on their level of innovation, market potential, and implementation possibilities.

The workshop fosters creative thinking, teamwork, and a fundamental understanding of professional product development.

The colorful HARIBO sweets from this third-generation family business are available in more than 100 countries worldwide. Today, HARIBO is a leader in the fruit gum and licorice segment, producing at 16 international locations and employing over 8,500 people in 26 countries. Its success story is based on the highest quality standards and the growing trust of consumers. The career opportunities are as diverse as the products themselves. Join us and learn more about our work culture and career paths!

Please bring your Laptop and a dash of childlike enthusiasm.

When: Thursday, June 25th, 2026
Time: 2:00 p.m. - 6:00 p.m. followed by a joined dinner
Where: Change of Room: WiSo Hochhaus 5. Stock, Raum 5.14  (in spite of S244)
Language: German
Registration: from May 13, 2026 to May 20, 2026 via our career database (first come firsted served, limited spots)