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Master of Science

Programme Structure: Business Administration - Marketing

In the Marketing major, students learn about the methods and tools used to manage a business in a market-driven way. The departments and institutes involved work very closely with one another, the focus being on an empirical and international approach in teaching and re-search. Many modules are offered in English. The main areas covered on the programme are customer management, brand management and market research. The Marketing major also has excellent contacts with numerous businesses, economic research institutes and consultancies. Guest lectures and seminars provide a platform for dialogue between businesses and the opportunity for students to apply the specialist knowledge they have gained on the master programme in realistic conditions.

You will find the M.Sc. Business Administration - Marketing course structure as well as the compulsory and elective modules of the respective fields of study in this PDF document.