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Ongoing Projects

  • Bekk, Magdalena, René Eppmann, and Kristina Klein, "Current Research on Gamification and a Research Agenda  for Marketing."
  • Denise Küpper, Kristina Klein, and Franziska Völckner, "Digital branding and serious games".
  • Egger, Marc, André Lang, and Detlef Schoder, "Who are we listening to? Detecting User-Generated Content (UGC) on the Web”.
  • Elsner, Mark, Maik Eisenbeiß, and Werner Reinartz, "Reading between the lines: The impact of online review content on sales”.
  • Eppmann, René, Magdalena Bekk, Kristina Kleinand Franziska Völckner, "How and why gamification influences brand performance".
  • Fischer, Marc, "Managing Integrated Advertising Campaigns for New Product Launches”.
  • Grahl, Jörn, Oliver Hinz and Franz Rothlauf, "The impact of user-generated content on sales: A randomized field experiment”.
  • Grahl, Jörn, Oliver Hinz and Franz Rothlauf, "How do recommender systems influence sales diversity? Evidence from a randomized field experiment”.
  • Grahl, Jörn, "Experimental analysis of user fragmentation on digital platforms”.
  • Hölzl, Erik and Jennifer Maurer, "Psychological factors in crowdfunding". 
  • Hölzl, Erik and Rufina Gafeeva, "Psychological aspects of digital wallets". 
  • Kang, Esther and Arun Lakshmanan, "Feasting with your Eyes: The Effect of Digital Magazine Subscription on Satiation."
  • Kokkoris, Michail, Erik Hölzl and Franziska Völckner, "Making the consumer king: Antecedents of consumer entitlement".
  • Marchand, André, "The Customer is Always Right – Critical Product Evaluations and Reactions of Concerned Companies."
  • Marchand, André and Paul Marx, "Automated Product Recommendations and Personalized Explanations for Consumers in the Digital Era."
  • Michael Schulz and Franziska Völckner, "The effect of user design on consumer perceptions and behavioral intentions".
  • Reckman, Anne and Johannes Münster, "Advertisers' audience valuations and media content”.
  • Reinartz, Werner and Norris Bruce, "Sales Effectiveness of Social Media”.
  • Schoder, Detlef and D. Schölgens, "Individualized CRM”.
  • Stäbler, Samuel and Marc Fischer," Bias in and Diffusion of Brand Crisis Coverage in Public Media."
  • Terlinden, Birte, Marc Fischer, and Franziska Völckner, "The Relative Impact of Paid, Owned and Earned Media on Customer Mindset Metrics."
  • Yao, Dai and Hernan A. Bruno, "Multi-feature Product Usage with Learning”, under preparation for Journal of Marketing Research.