skip to content

André Marchand

André Marchand - Marketing & Digital Environment

Research focuses

Marketing, Digital Innovations, New Media & Entertainment Science

Curriculum vitae

André Marchand is a Professor of Marketing & Digital Environment at the University of Cologne since June 2017. He is also a faculty member of the University of Cologne Business School. Before joining the University of Cologne, he was an Assistant Professor at the Department of Marketing & Media Research at the University of Muenster (WWU) from 2011-2017. During that time, he successfully finished his habilitation and was consequently promoted to “Privatdozent” (PD) status. Until 2011, he worked as a research assistant at the Chair for Marketing and Media Research, Bauhaus-University Weimar, where he completed his doctoral thesis (Dr. rer. pol., summa cum laude), which was funded by the Deutsche Forschungsgemeinschaft (DFG). From 2007-2009, André Marchand worked as a strategic business analyst for several German DAX and MDAX enterprises. During his academic research, he was involved in numerous research-practice collaborations with firms. Since 2014, he is member of the DFG research unit about marketing in the context of digital social media, since 2017, he is an editorial board member of the Journal of Interactive Marketing, and since 2020 also an editorial board member of the Journal of Media Economics. He has worked as a visiting professor at the Aston Business School in Birmingham, Cass Business School in London, and University of Sydney in Australia. In 2019, he has acquired a DFG funding for a new research project in the context of hedonic media marketing. His research focuses on marketing, digital innovations, and new media & entertainment science (e.g., social networks, video games). He publishes his work in leading international journals such as the Journal of Marketing, Journal of Service Research, Journal of Retailing, and International Journal of Research in Marketing.

Selected publications

More publications by André Marchand: click here