Research at the Department of Marketing

Information about our research interests and expertise can be found on the homepages of the individual departments.

• Prof. Dr. Marc Fischer
• Prof. Dr. Werner Reinartz
• Prof. Dr. Franziska Völckner
• Prof. Dr. Hernán Bruno
• Prof. Dr. Martin P. Fritze
• Prof. Dr. Thomas Scholdra

Institutes

In addition to the research priorities of the individual chairs, a number of business administration research institutes affiliated with the University are based at the WiSo Faculty (affiliated institutes).

• Institut für Messewirtschaft und Distributionsforschung
• Institut für Handelsforschung