Department of Marketing
Teaching and research of the Department of Marketing are guided by the dual drive to address fundamental questions and to deal with concrete issues. Our researchers are committed to the highest standards of academic rigour and scientific accuracy. At the same time, we maintain a strong connection to practice.
Senior Faculty
Prof. Dr Marc Fischer
Marketing and Market Research
Prof. Werner Reinartz, Ph.D.
Retailing and Customer Management
Prof. Dr Franziska Völckner
Marketing and Brand Management
Prof. Dr Hernán Bruno
Marketing and Digital Environment
Junior Faculty
Jun. Prof. Dr Thomas Scholdra
Marketing and Retailing
Jun. Prof. Dr Johanna Zimmermann
