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Christian-Mathias Wellbrock

Research focuses

Economics and Management of Digital Journalism, Acceptance of Media Technologies, Empirical Sports Economics and Analytics

Curriculum vitae

Christian-Mathias Wellbrock is a Professor for media management at the University of Cologne. He joined the School of Management, Economics and Social Sciences in December 2016.

His research interests are in the fields of media economics, media management, and sports economics with a focus on issues related to digital journalism and acceptance of media technologies.

Christian studied economics at the Université Paris 1 Panthéon-Sorbonne, France, and the University of Hamburg, Germany, where he received his Master’s degree.

He received his PhD from the School of Economics, Business and Social Sciences at the University of Hamburg for his work on economic analyses of journalistic quality. Before his appointment in Cologne, he worked as an assistant professor for media management at the University of Hamburg.

Christian was a visiting doctoral fellow at the Media Management and Transformation Center in Jönköping, Sweden, in 2009 and a visiting assistant professor at the Department of Telecommunications, Information Studies and Media at Michigan State University in 2012.

Selected publications

  • The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity (2018, mit T. Mandler, R. Seifert, I. Knuth & R. Kunz). Proceedings of the 51st Hawaii International Conference on System Sciences.
  • Does it really hurt? Consumer reactions to content sponsorships in daily newspapers (2015, mit O. Schnittka), in: Journal of Business Economics 85 (2): 102-128.
  • Journalistische Qualität – eine empirische Untersuchung des Konstrukts mithilfe der Concept Map Methode (2014, mit K. Klein), in: Publizistik 59 (4): 387-410.
  • Saving Newspaper with Public Grants – the Effects of Press Subsidies on the Provision of Journalistic Quality (2011, mit M. A. Leroch), in: Information Economics and Policy 23(3-4), S. 281-286.