Marketing, Digital Innovations, New Media & Entertainment Science
André Marchand is a Professor of Marketing & Digital Environment at the University of Cologne since June 2017. He is also a faculty member of the University of Cologne Business School. Before joining the University of Cologne, he was an Assistant Professor at the Department of Marketing & Media Research at the University of Muenster (WWU) from 2011-2017. During that time, he successfully finished his habilitation and was consequently promoted to “Privatdozent” (PD) status. Until 2011, he worked as a research assistant at the Chair for Marketing and Media Research, Bauhaus-University Weimar, where he completed his doctoral thesis (Dr. rer. pol., summa cum laude), which was funded by the Deutsche Forschungsgemeinschaft (DFG). From 2007-2009, André Marchand worked as a strategic business analyst for several German DAX and MDAX enterprises. During his academic research, he was involved in numerous research-practice collaborations with firms. Since 2014, he is member of the DFG research unit about marketing in the context of digital social media, since 2017, he is an editorial board member of the Journal of Interactive Marketing, and since 2020 also an editorial board member of the Journal of Media Economics. He has worked as a visiting professor at the Aston Business School in Birmingham, Cass Business School in London, and University of Sydney in Australia. In 2019, he has acquired a DFG funding for a new research project in the context of hedonic media marketing. His research focuses on marketing, digital innovations, and new media & entertainment science (e.g., social networks, video games). He publishes his work in leading international journals such as the Journal of Marketing, Journal of Service Research, Journal of Retailing, and International Journal of Research in Marketing.
- Marchand, André, Thorsten Hennig-Thurau, and Jan Flemming (2021) “Social Media Resources and Capabilities as Strategic Determinants of Social Media Performance,” International Journal of Research in Marketing, 38, forthcoming.
- Marchand, André and Paul Marx (2020), “Automated Product Recommendations with Preference-Based Explanations,” Journal of Retailing, 96 (3), 328-343.
- Fritze, Martin P., André Marchand, Andreas B. Eisingerich, and Martin Benkenstein (2020), “Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership,” Journal of Service Research, 23 (3), 368-385.
- Eisingerich, Andreas B., André Marchand, Martin P. Fritze, and Lin Dong (2019), “Hook vs. Hope: How to Enhance Customer Engagement Through Gamification,” International Journal of Research in Marketing, 36 (2), 200-214.
- Marchand, André, Thorsten Hennig-Thurau, and Caroline Wiertz (2017), “Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success,” International Journal of Research in Marketing, 34 (2), 336-354.
- Marchand, André, Michael Paul, Thorsten Hennig-Thurau, and Georg Puchner (2017), “How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms,” Journal of Service Research, 20 (2), 105-119.
- Marchand, André (2016), “The Power of an Installed Base to Combat Lifecycle Decline: The Case of Video Games,” International Journal of Research in Marketing, 33 (1), 140-154.
- Marchand, André, Thorsten Hennig-Thurau, and Sabine Best (2015), “When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?” European Journal of Marketing, 49 (9/10), 1666-1685.
- Marchand, André (2014), “Joint Consumption Challenges in Groups,” Journal of Consumer Marketing, 31 (6/7), 483-493.
- Marchand, André and Thorsten Hennig-Thurau (2013), “Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities,” Journal of Interactive Marketing, 27 (3), 141-157. (2014 JIM Best Paper Award.)
- Hennig-Thurau, Thorsten, André Marchand, and Barbara Hiller (2012), “The relationship between reviewer judgments and motion picture success: re-analysis and extension,” Journal of Cultural Economics, 36 (3), 249-283.
- Hennig-Thurau, Thorsten, André Marchand, and Paul Marx (2012), “Can Automated Group Recommender Systems Help Consumers Make Better Choices?” Journal of Marketing, 76 (5), 89-109.
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